Launching an experience not a sneaker

As the digital production partner to JamJam – the creative agency leading the retail concept for adidas Foot Locker – Your Majesty was tasked to produce an immersive digital experience for the launch of the new and modern Nite Jogger sneaker that would drive up the traffic to stores and e-commerce.

The challenge was to visualize the role of the sneaker that was created for the around-the-clock lifestyle of sneakerheads.

Designing for those who are always-on

The Nite Jogger is designed for people who know it’s never too late to pursue their vision. We had to design a brand experience – for those whose dreams come alive at night – that extended beyond the physical sneaker and felt a part of their always-on world.

Experiencing the new adidas Nite Jogger

In under four weeks, we concepted and designed the experience, modeled the portal, and the 3D world that the experience takes place in, as well as all animations and animated textures.

We delivered an iPad application that was sent to various locations for the launch. To ensure a seamless experience, and for our own peace of mind, we set up the application so updates that fixed any issues could be pushed out in the event that changes were needed.

Outcomes

In four short weeks, we created an immersive retail experience, in partnership with JamJam, that created a buzz for the Nite Jogger and grew engagement for adidas Foot Locker in the cities of Liverpool, London, Rome, and Cologne.