A unified eCommerce platform for the famed lifestyle brand, leading to sold out sales.
Gilt Groupe
Redesign · Branding · Website
Gilt Groupe’s digital presence consisted of an uneven collection of online properties, identities and sites. Through close collaboration, Your Majesty created a new visual identity, optimized the shopping experience and achieved a more profitable eCommerce platform.
An exceptional shopping experience
A cohesive visual identity familiarized the brand across all web properties, brand identities, packaging and collateral. New content types, such as advice from top designers, were introduced to shoppers to engage them in longer and more frequent visits. Data-driven research was applied to simplify the purchasing experience, ensuring all products to be only 2 clicks away from the cart.
We love the team at Your Majesty. In 2011 we were looking for a creative agency to act as an extension to our internal creative team. Your Majesty integrated seamlessly into our workflow and was a valuable partner in our redesign efforts.
Outcomes
- Armed with the new redesign, Gilt Groupe rose to a perfect storm in their personalized daily sales, selling out 70% of each sale within 90 minutes.
- Webby Awards - Fashion & Beauty - People’s Choice Winner
- Webby Awards - Best User Experience - Honoree
Services
Strategy
- Brand Strategy
- Creative Strategy
- Interviews & User Testing
- Product Strategy
- Prototyping & Validation
Design
- Art Direction
- Brand Design
- UI/UX Design
- Visual Design
Technology
- eCommerce
- Front-end Development
- Functional Prototyping
Delivery
- A/B Testing
- Multivariate Testing
- Quantitative and Qualitative Analysis